As we all know search engines like Google are HUGE fans of blogs, articles, and anything content based. Why? Because they rely on bloggers, articles sites and content in order to thrive. Think about it, when you go to a search engine and type in a keyword the results that come up are usually a variation of blogs, wikis, articles sites and whatever else the bots can find in order to give you the information that you need. This is why SEO (search engine optimization) is important. SEO is the science of getting your website, article, blog, or whatever on the first page of Google (based on relevance of course) so that traffic can be driven to it. But these day Google is looking at other ways of recognizing what content is recognizably relevant. The search engine bots don’t only rely on SEO but they also rely on LSI (latent semantic indexing) in order to determine whether the content is worthy of high rankings.
What Is LSI? And Why Do I Need It?
What is LSI exactly? Well I am glad that you asked. LSI is a new way that Google looks at an article to determine whether the article targets the keywords that Google feels is relevant in a piece of content. For example, let’s say that you have done some keyword research and you found that you would like to write an article about “relationship marketing”. Relationship marketing would be the keyword that you would be targeting and so you would write your article based on the SEO rules that are out there. You know but the keyword in there once every 100 words (or however you were taught to do it) and then tag it. You would still keep doing that but you would add the LSI technique as well. This strategy does not replace SEO it only adds to it!
The Wonder Wheel!
Have you ever seen the Google’s Wonder Wheel? If you haven’t, you and it should think about getting acquainted. It can really help to boost your rankings in the search engines. How? Well let’s take a look. Previously I mentioned “relationship marketing” as a keyword so for continuity purposes we will keep it the same. Look at the example below.
As you can see I have outlined the keyword as well as the show options tab. I bet you didn’t notice that it was there! Most people don’t but it is there for a reason. When you expand it there are many options to choose from and the wonder wheel is shown. Have a look below.
As you can see the “Show Options” is now “Hide Options” and the “Options” are exposed therefore showing the “wonder wheel”. Now what you find in the “wonder wheel” will mesmerize you, it will send you into a frenzy and will have you telling all of your friends about the “magic” that you have discovered and before you can say presto chango you will be ranked and indexed in the search engines (not really but it will help!).
The Wonder Wheel and How To Use It!
As you can see the original keyword (relationship marketing) is in the middle of the wheel and there are spokes around it with words attached to them. The words/spokes represent what keywords the “Google bots” look for when reading an article and it helps to determine exactly how relevant the content is. So when it is time to get the article indexed and ranked since “relationship marketing” is the key keyword then Google looks for the following: network marketing, transaction marketing, integrated marketing, journal of relationship marketing, relationship marketing article, relationship marketing definition, and direct marketing. If Google finds these words within the content, think about how much faster it will get you ranked and indexed along with using the SEO techniques that you have learned in the past. You will be way ahead of the curve (not many people know about this…if they did someone would have told you about it). So now that you know how to incorporate this strategy, do you think that it is worth using and sharing? Let me know, give me your thoughts and comment below!
{ 4 comments… read them below or add one }
Thanks Shekinah this was some very useful information that i had no idea about. I plan on getting very well acquainted with this system. Funny id never even heard of the Wonder wheel before.
Evin
Great content Shekinah the wonder wheel is a fantastic tool to utilize, thanks for this awesome tip!
Lori
Lori Robertson´s last blog ..Article Marketing The Traffic Booster
Whoa! Thanks, Shekinah! I’ve used the wonder wheel before but had no idea Google was using it in this way. I’ve also read about LSI, but your post is the first that has really made sense to me. Thanks for simplifying the whole thing for us!
Hey Shekinah,
Great post, I was un familiar with LSI. I have used the google wonder wheel a few times but I dont use it as often as I perhaps should. Thank you for reminding me of this tool.
Fabulous content as always.
Beth
Beth Hewitt´s last blog ..Like-Mindedness in Business