a0075-000055This morning I got on a treadmill and said to myself “Self… I wonder how many network marketers are running P.H.A.T. businesses?”  Businesses where their Production is at a Halt All of the Time!  They are not enjoying all of the things that the industry promises to offer.  You know what I’m talking about the financial freedom and stability, the benefits of being able to leverage your time so that you can spend it doing all of the things that you love to do.

I am going to identify the “problem areas” and then show you how you can immediately get the metabolism of your business revved up and your heart rate going so that you can drop the “weight” and the burden of it.  So here we go.

  1. Lack of Leads=P.H.A.T.  This goes without saying.  If you don’t have 10-15 leads being consistently pumped into your business a day you don’t have one! So what should you do?  Now I know that your addicted to Facebook and Youtube you may not want to admit it but you are! So leverage it! Social networks are free so take advantage but I want to do something differently…TALK TO OTHER NETWORK MARKETERS.  Don’t bombard them with your business build a relationship first.  Do not waste any more time, money, and energy on people who don’t understand the importance of having a residual income.
  2. I mentioned money or the lack thereof.  This is what I like to call the metabolism of your business.  You are spending too much of it and not getting half as much back.  You are paying for the “Pep Rally” meetings and hosting parties that aren’t putting any money into your pockets.  How do I know?  Because I’ve been there, and done that and I am happy to say that I don’t anymore.  And I have good news for you, you don’t either.
  3. Aggressive Pushy Marketing! Marketing is what I like to call the wheat bread and unsalted butter of your business.  It adds the bulk.  You know, the leads and the MULAH.  When I say marketing I don’t mean cold calling, going to the malls to hand out business cards or telling people, “Get 5, who get 5, who get 5.”  Sound familiar?  These marketing techniques are “played out”.  Your bread is stale and your butter is salty.  It doesn’t taste good to others and you know it doesn’t taste good to you.  So start providing information to others that will help them.  Add value.
  4. If you are not burning more than you are consuming your business will start to get thick and heavy again. Start Giving! Give people the solutions that they are looking for so you can position yourself as a “trainer,” a “Personal Trainer”.  People pay big bucks for those and in turn they’ll pay big bucks to work with you too.  Do you feel where I’m coming from yet?
  5. Chill out! Rest! Relax! This is what all trainer/coaches will tell you that you need.  If you do all of the things that I mentioned your business will gain so much momentum that people will be chasing you.  So enjoy it allow your muscles to build and repair themselves.  You deserve it!

{ 8 comments… read them below or add one }

Lashan D. Wyatt November 15, 2009 at 12:28 am

I LIKE UR STYLE & UR APPROACH:-)

Syvella Brantley November 20, 2009 at 2:25 pm

Nice post Shekinah. Keep up the work and keep educating us Network Marketers.

Willie Long III December 22, 2009 at 9:53 am

I like the analogy used in this article. Keep it up.
Willie Long III´s last blog ..Comment on Signs of Stress by Susan My ComLuv Profile

Jamie Gaymon December 24, 2009 at 6:37 pm

Shekinah-

This post hits it home, excellent job with point #3-that used to be me, before I started getting taught by professional marketers, like yourself. Great post!
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Kimberly Castleberry January 27, 2010 at 5:22 am

I love your solution to PHAT businesses! What a great training regiment to get them back in shape fast!

If people are properly doing 1-4, then #5 is critical to avoid burnout, great tip to include.

Glad I came by your blog and its been a pleasure to see you on my FB page! Feel free to syndicate your blog, you’ve got great stuff!
Kimberly Castleberry´s last blog ..The FTC Changes & You: Protecting Your Business (Part 1) My ComLuv Profile

Sally Bath January 31, 2010 at 10:38 pm

Hi Shekinah,
I think it is so important for network marketers to get this. Especially number 3 on your list. If you’re going to succeed in today’s environment then you need to learn about attraction marketing. It’s no longer about forcing prospects to sign up, it’s about attracting quality people to YOU!
Great post!
Sally Bath´s last blog ..Your Business is P.H.A.T.! Let Me Give You 5 Major Reasons Why! My ComLuv Profile

Sally Bath January 31, 2010 at 10:51 pm

Hi Shekinah,
I think it is so important for network marketers to get this. Especially number 3 on your list. If you’re going to succeed in today’s environment then you need to learn about attraction marketing. It’s no longer about forcing prospects to sign up, it’s about attracting quality people to YOU!
Great post!
Sally Bath´s last blog ..Your Business is P.H.A.T.! Let Me Give You 5 Major Reasons Why! My ComLuv Profile

Teresa Ivory April 30, 2010 at 1:24 am

It’s a good idea for anyone in business to take another look on a regular basis. Your stale bread analogy is perfect. A fresh look can turn up things that need to be re-evaluated for change. Thanks for your insight, Shekinah!
Teresa Ivory´s last blog ..Confidence: Another Gift from My Dad My ComLuv Profile

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